This video was created with the concept of exploring Adobe’s key apps at a glance. The project ran for about 11 weeks, from May 7 to July 27, 2020. Throughout the process, I communicated with the client to understand their needs and proposed materials and copy ideas suited to the video. My role began with reviewing the video concept and suggesting a detailed schedule, as well as finding suitable collaborators, such as graphic designers, voice actors, actors, and scriptwriters. After securing the team, I coordinated their performances while maintaining communication with the client throughout the project.
In the final production stage, I was responsible for combining all the elements and ensuring the video aligned with its purpose and pacing, making final adjustments to titles and scripts as needed. One of the key challenges was experiencing and understanding all the Adobe apps to be featured and swiftly summarizing their core functionalities. I gathered information from various tutorials and experts, carefully selecting which Adobe resources to feature and what content to create from scratch to effectively deliver the message to the target audience.
As the video was designed to introduce apps for creators, I aimed to make it visually appealing and comfortable for the viewers. After its release, the video was promoted for a certain period.
Producer
JIWON AN (ADOBE KOREA)
Intro & outro
SORIBI
Narrator
RANGSEO LEE
Script writer
JUHWAN YOON