During my internship at Univ 20’s content team, I produced a groundbreaking MBTI-themed video that garnered over 1.1 million views. As the project lead, I handled planning, casting, directing, costume design, prop management, co-writing, and editing.

The video, ‘MBTI Types in Group Projects,’ was one of the first of its kind in Korea, pioneering what would later become a popular content format. Given the limited MBTI-related resources available at the time, I took an innovative approach to character development. Working with my team, I conducted extensive research through social networks to collect authentic experiences and personality traits for each MBTI type.

The project’s success hinged on accurately portraying 16 personality types within a short timeframe while maintaining fairness and avoiding stereotypes. My comprehensive approach to scriptwriting, casting, and styling resulted in high engagement and positive audience feedback, establishing a new benchmark for MBTI-themed content in Korean digital media.